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A Century of Treasure Hunt

The story of KALIFANO

1912

In the summer of 1912, Abdullah Khalaf immigrated through Ellis Island from Palestine in pursuit of his American dream. He didn’t have much money to his name, but he did have big aspirations as he traversed through the streets of New York City as a young man.

1920s

A diligent man, he worked a variety of jobs until he was able to save enough money to buy some inventory to open up his store. He opened up the in New York City’s Financial District where he sold furniture and women’s undergarments.

1940s

He quickly found success in his business and later retired back home in Palestine and lived there with his family until his final days. Abdullah’s son, Tawfiq Khalaf moved to the United States again from Palestine some years later. He settled in the American midwest where he traveled across farmlands and sold watches, jewelry, and other small items to everyday Americans. For him, his American dream was the freedom to drive across the country and hear the stories of farmers and ranchers. He fell in love with the lifestyle of the farmers as it reminded him of his homeland in Palestine where tending to olive trees is a national pastime still carried on today. With a thick Arab accent, he would often be found donned in a cowboy hat. Tawfiq’s charisma and tact allowed him to be loved by nearly every customer he dealt with, it was even said that one customer loved him so much that they bought him a Cadillac for Christmas.

1960s

Tawfiq ultimately fell ill and died of cancer, but his four sons Jawad (Joe), Rafat (Ralph), Nashat (Nash), and Ismat (Bob) carried on his legacy in pursuit of their American dream. Together, they moved to the United States in 1964 and immediately got to work. Each brother carried a different business sense that allowed them to find great successes: together they were a team that was loved by many. The brothers fell in love with Native American Jewelry. They were fascinated by the skill of the Navajo, Zuni, and Hopi artists and were inspired by their ingenuity. Working with the indigenous tribesmen, the brothers opened multiple jewelry stores in New Mexico, Arizona, and Colorado that specialized in Native American and fine high-end jewelry. During this time, Ralph’s only son, Alex began to grow into the business.

1980s

From the time he was 12, Alex worked full time in his father’s stores. He had a natural talent for the business, drawing on the skills of his uncles and the stories of his ancestors. Alex soon began to take greater responsibility in the family business in high school and ultimately took full control of the company by the time he was 18. A few months after taking control of the business, Ashraf was visiting his family in Palestine where he fell in love with a young Palestinian-American woman named Fahima. Alex and Fahima describe the moment they met as love at first sight and got engaged only three weeks later. In the months and years that followed, Alex began to grow and diversify the business. In April of 1996, just a week after Alex and Fahima’s eldest son RJ was born, Alex traveled to China for the first time with his uncle Bob where they began to design the world’s finest collection of hand-carved gemstone globes. As the time went on, Alex and Fahima had three more children, Rami, Mohammad-Judeh, and their only daughter, Jannah. Alex worked long hours and traveled around the world to grow the business into a world-renowned brand with products featured in Casinos all around the world and in over 120 cruise ships.

2000s

As the Kalifano brand grew, Alex and Fahima began to introduce and eclectic selection of high-end fossils, minerals, crystals, and recycled metal art line while still paying homage to our roots with a selection of original Native American jewelry. During this time, Fahima also began being able to balance being a superhero mother with curating new product lines and designing and managing our retail locations. RJ, Rami, Mohammad-Judeh and Jannah all work in the business.

Present

It has been over one hundred years since Abdullah came to the United States. While much has changed, things are very much the same. Our business was founded on the idea that there is no substitute for hardwork, excellent quality, and superb customer service. Our product lines have evolved from undergarments to recycled metal sculptures. We have moved from New York’s Financial District to the Las Vegas Strip. At our core, we work every day to honor those that came before us and work to leave a better life for this that will live beyond us.

Our mission

From Our Family to Yours

We started as a family business and we intend to keep it that way. From our family to yours, we welcome you to Kalifano. We promise to treat you with dignity and respect and will work to provide unmatched customer service. Whether you are a head of state, or a head of a household, if you spend $10 or $10,000; know that we are honored to serve you and will cherish that responsibility every day.

Our mission

From Our Family to Yours

We started as a family business and we intend to keep it that way. From our family to yours, we welcome you to Kalifano. We promise to treat you with dignity and respect and will work to provide unmatched customer service. Whether you are a head of state, or a head of a household, if you spend $10 or $10,000; know that we are honored to serve you and will cherish that responsibility every day.